Cardin founded his own house in 1950. His career was launched when he designed about 30 of the costumes for “the party of the century”, a masquerade ball at Palazzo Labia in Venice on 3 September 1951, hosted by the palazzo’s owner, Carlos de Beistegui. He began with haute couture in 1953. Cardin was the first couturier to turn to Japan as a high fashion market when he travelled there in 1959. In 1959, he was expelled from the Chambre Syndicale for launching a ready-to-wear collection for the Printemps department store as the first couturier in Paris, but was soon reinstated. During the 1960s, Cardin began a practise that is now commonplace by creating the system of licenses that he was to apply to fashion. A clothing collection launched around this period surprised all by displaying the designer’s logo on the garments for the first time.