Brooks Sports, Inc. was founded in Philadelphia, Pennsylvania in 1914 by Morris Goldenberg. The name Brooks was selected by Morris Goldenberg as an Anglicized substitute for his wife’s maiden name of Bruchs. Brooks originally produced bathing shoes in 1917 before moving into sports in the 1930s by producing baseball cleats in 1920 and football cleats in the 1930s. In 1979 the world champion Pittsburgh Pirates endorsed Brooks shoes. In 1984 quarterback Dan Marino endorsed Brooks athletic footwear.