ADMIRAL

Admiral

The trademark “Admiral” was created in 1914 by ABC Hosiery ltd (later known as Cook & Hurst Ltd) manufacturing good quality English made underwear and, subsequently, items of sportswear. When England won the World Cup in 1966, Bert Patrick, the owner of Cook & Hurst, commenced manufacturing and marketing football kits.The kits sales were aimed at the juvenile market and through selling connections in the sports retail trade. Bert Patrick believed that the advent of coloured television would enable him to persuade football clubs to accept personalised kits which his designers would produce and then register them under the Design Copyright Act. There was stiff opposition to his ideas from all sections of the public.

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